Arriflex Alexa & Alexa Studio

This product needs no introduction. It’s the friggin Arri Alexa.  So let’s just be clear.  This thing is arguably the best digital cinema camera out there. There’s a REASON why it chews through 600GB/hr when shooting Arri Raw. There’s a REASON why Arriflex totally redesigned their digital line up and came out with this. There’s a REASON why Roger Deakins finally said, “okay, now there’s a digital camera I like”.

But is there a REASON why it’s only 2800 pixels across? Yes and no.

“No”–because you need to get your head out of your ass and realize that resolution isn’t the only factor in a camera.

And “Yes”, because that’s what Arriflex decided was necessary to focus on other factors and still get great images on an 80 foot screen.  Go watch “Skyfall” in imax and tell me if you can count the pixels. If you can, hey man, power to you.

The images that come out of the Alexa are jaw-dropping. It’s got a legit, legit, legit 14.5 stops of latitude. That’s insane. It’s got a GENUINE 800 native ISO. It’s got no noise and incredible colour properties. It makes everything shot well look fantastic. The Alexa is one serious badass.