Not for the faint of heart; to self distribute. First, ask yourself if you want to put yourself through-it? Yes, through it. Because it’s going to take a lot of time. And a lot of energy. Second, is this something you are good at and passionate at doing? Some people enjoy selling. Being on the …
Recently, in an interview with Jerry Bruckheimer, he said Wait? What…? Did he just say Beverly Hills Cop was $8 million? People forget that movies once cost ONLY… (yes, only) $8 million dollars. As compared to the mega block buster budgets of today. But he acknowledges, right of the bat, that its the budget that …
Recently we chatted with Andrew van den Houten, indie producer, and we went into depth on the art of pitching. One of the take aways that is clearly applicable to pretty much everyone is the length of the pitch. A pitch is not a monologue and it shouldn’t go on for 45 minutes. It’s not …
The studios understand this on a very very large scale – for every nine flops there is one hit. That’s always been the way. The blockbusters carry the rest. This is nothing new. The model has been around for years. Not all movies work. Maybe the ratio is a better than that… and no one …
It’s easy to get lost in a story. To meander through the creative process and tinker and tinker until you’ve come up with something that you think is great. But are you setting aside the time to do you creative networking. This is a business of relationships. Period. It’s important to understand that for most, …
Recently, on a podcast with Kevin Feige, Kevin talks Marvel’s marketing strategy and how they plan their shooting and CGI pipeline according to major marketing events. Their biggest of which is Comic-Con. Kevin tells us that they start their CGI shots and shooting schedule planning around what they need to be available to create “trailer …
There’s a difference between doing the work for the sake of the work and doing the work because it comes from a place of inspiration. The easiest comparison is when you look at the business through the lens of a distributor. High volume distributors tend to look at film as products that are moved on …
And why not? Here’s what we are promising you in 2014: 1) A new season of Through the Lens with 20 more interview with some of the best in the business. We are still shooting these and have to get them chopped. We’re gonna get these done right good! (Yes, that was on purpose, the …
If there’s one thing that the inter-webs affords us is the ability to make cheap, affordable and fast mistakes. Mistakes in film usually aren’t cheap, they definitely aren’t affordable as a day of shooting can be very, very expensive and well, they aren’t fast. They can be slow and painful. It’s hard and expensive to …
First, ask yourself the question, “who is the business plan for?” If you think it’s for other film and industry professionals, then think again. Most professionals in the industry have seen these things 100 times before. And to be frank, they don’t care. There is nothing in that plan that is going to peak their …